Project Overview
Project Overview:
Metal Morphosis is a central London based company offering in-store piercings and tattoos across multiple locations. Additionally, they sell jewellery through their website. Metal Morphosis was born in the streets of Soho and piercing ever since. Helping people feel more like themselves, with only the highest quality jewellery.
Metal Morphosis have been working with Online Essentials SEM since 2022 to help develop their online paid search and paid social strategy. By staying on top of evolving digital changes, we continue to drive improvements in their paid search acquisition. This has resulted in continued growth in store visits, onsite web sales, brand awareness, and increasing overall revenue using Paid Search and Social Media advertising.
Challenge:
Metal Morphosis has multiple locations in central London, in a competitive marketplace. Advertising can be a costly venture without a targeted and focused strategy.
Solution:
By analyzing and understanding the competitive landscape, we developed a multi-channel paid search campaign to drive lead generation. The strategic digital plan utilized Google Ads pay-per-click media, across search, display, video and e-commerce. We developed hyper-targeted campaigns to drive up the in-store visits for Metal Morphosis, while delivering improved conversions overall.
Audience signals, keywords, demographic data, platform and device usage were combined in a results-oriented paid strategy campaign, pushing a 112% increase in conversions and 65% increase in store-visits from Q2, 2024 to Q3, 2024 for Metal Morphosis.
By adapting and refining our paid media strategy, we continue to see improved performance Quarter over Quarter.
Results:
Results were achieved by creating tightly targeted multi-channel paid search campaigns for specific piercing studio related keywords and audiences. Data below is based on Google Analytics for Q2, 2024 to Q3, 2024.
Our integrated paid search strategy for Metal Morphosis, a central London-based piercing studio, led to a 112% increase in conversions and a 65% boost in in-store visits from Q2 to Q3 2024. Through a tailored multi-channel approach leveraging Google Ads across search, display, video, and e-commerce, we targeted specific audiences and keywords to maximize brand visibility and customer engagement. This focused strategy has driven significant growth in both footfall and online sales, underscoring the value of a precise, data-driven paid media approach.
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